There’s this little thing that’s embedded within our daily lives. It’s attached itself into every aspect of society and it’s impossible to peel away, disintegrate and stomp it into oblivion. That is, unless you live in the stone age. It’s mainstream, it’s current, it’s now. Even if you’re a hipster, there’s no way of escaping this wave of phenomena that has swept over the globe.
Applications, apps, whatever you want to call it. You can’t run away from them in this digital age because everybody uses them, whether you do it consciously or subconsciously. It’s the way of life, it’s the way we seek information, news and entertainment. It’s the way we produce content, capture moments and share them with the rest of the world.
What is an App?
So what is it, even? An app is something you download and install, a software for your phone that can bring you a bundle of happiness (and perhaps often, a bundle of frustration) with a tap of your finger. Apps will help you organise your life. They’ll provide you endless entertainment when you’re on a stuffy train in peak-hour, or when you should be doing your work or off in snoozeville. With apps, you can share your highly edited, out-of-this-world photograph of your breakfast with your social media friends. You can literally use apps for anything.
Why is App important or not?
You may ask me with a quizzical brow upon your face, “Leonie, are apps important in this day and age?”
And I shall silently judge you and in turn reply with a few questions of my own:
Could you live your life without knowing what the weather will be for the next few days?
Could you oppress yourself from checking in on Facebook and Twitter to see what your friends, enemies and celebrity idols are up to?
Could you live your life not knowing when your next train or bus will be arriving?
Not being able to check the balance in your bank when you’re next in line to pay for your groceries?
Oblivious to the song that’s playing on the radio even though you’re totally digging the tune?
What about not being able to communicate to your international buddies, relatives and clients?
Yes. Apps are essential in our day and age. They’re used to communicate, to entertain, to seek and to find, to upload and to share. They’re used by businesses, institutions, organizations and the average Joe and Jane.
iOS VS Android
Since Apple’s domination of the market in 2007 with iTunes, apps have become the next big thing. Millions of people have profited from the development of apps. In 2012, application downloads on iTunes hit $40 billion and Apple paid out $7 billion to app developers. With Apple pocketing 30% of those app sales, they’ve been able to fund the rapid development of iTunes and in turn, developers are rapidly contributing to the store. It is the largest marketplace and the most frequently updated.
Then there’s the alternative competitor that surfaced and took the world by storm: Android. Over the last few years, Android have substantially raised their percentage of app sales in relation to Apple, with apple increasing from 100% – 113% and Android’s Google Play from 7% to 28%.
App developers tend to smooch over to the iOS side of the market due to Apple’s domination and larger percentile of app sales, but that’s no reason to sweep Android under the rug. It’s impossible to conclude which platform is more advantageous over the other, because the simple truth is that they both provide advantages. Yes, iOS devices may seem a little more exclusive due to it only being within the Apple product range, but Android appeals to a larger market, spawning its platform across multiple devices- Samsung, Sony, LG, HTC and many more. I guess one can say that Android is the bread, butter and milk, whereas iOS is that elusive box of chocolate that everybody wants, but doesn’t necessarily need.
I mean hey, I know people that have actually taken a loan from the bank just to get the latest iPhone (to which I ask, why would you even?). But you know, a phone is a phone is a phone is a phone. As long as it functions well and does what you want it to do, then there’s no reason that you- as an app developer or an app user- can complain. At the end of the day, the apps that are available are what really counts, not the brand image that’s attached to the device you own.
So it’s no secret that the mobile world is moving into the app world. But why are apps better than mobile websites? From a technical point of view, it’s more efficient as it provides better and faster interaction. The performance of apps are much more grounded and are by far more aesthetically and structurally pleasant than viewing something on the web on a mobile device.
So you want to make some quick $$$ with apps…
If you’re here to develop and application and make some quick money that you can pocket… well, I’m sorry to say that the application ship has sailed off shore. The application market has become a larger and harder market to compete in, so unless you have an absolutely incredible, amazing, unbelievable, OUT OF THIS WORLD idea, then you’re going to find yourself struggling to make that quick dollar you’ve been looking for.
Or maybe you’re looking to drive your business forward with apps…
If you’re a business entrepreneur/ninja and you want to stay with the times and not get left behind and you think that creating an app will help the efficiency and profitability of your business, there are a few things that you simply must consider.
The truth of the matter is, not all apps are made equally and not all businesses needs an app. You need to think about the nature of your business and what it requires. Perhaps you’re a business that is generating a pretty nice cash-flow through product sales and you have a sufficient consumer base online. You have to think to yourself, will developing an app help increase product sales? Would it be beneficial for both myself and my consumers? It all comes down to convenience for the user. Is an app going to be something that your consumers and clients are willing to use for their sake of convenience?
There’s just no point spending thousands of dollars on developing an app that is just going to sit there and do nothing. It’s not a gimmick. It’s serious business. Apps are there to provide better services.
If you’re thinking of integrating apps with your existing or new digital infrastructure, the key is to ensure that everything works as one. Remember, ease of use and efficiency for the user will increase the standards of your service!
So what can Eronka do for you?
At Eronka, we give you the low-down as it is. We don’t like to beat around the bush and we are 110% accountable for our work. For that reason, it’s in our best interest to ensure we can optimise the potential of your ideas and needs to provide the best and most efficient solution.
Strategize your apps as an individual service or integrate them with complete solutions
Design, wireframe and build your(that’s a given!)
Market and promote!
Ok… so, I have an app, what do I do with it now?
We’re not just interested in building an app that sits in Google Play or iTunes. We want to grow with you and help drive user engagement! After the app is developed, the goal is to market and spread it. We learn from the past and continue to improve apps by finding ways to enhance them, ensuring there is a long-term future with your app product.
The apps we build are apps we believe in, apps that we will go into partnership with. We invest our time into something that we know and truly believe will grow, and in turn, grow with us.
You get what you pay for
So you’ve got that crazy big idea for an app and you think you can get it developed for the price of a good ol’ coffee. Like I said before, the ship has long sailed away. It’s a much more competitive market where the sharks are swallowing, churning and spitting out the little fish. You’re competing against large marketing budgets so you need to have a smart, efficient and creative strategy to promote your apps.
The brutal truth usually hurts, but it will save you time, money and the agonizing headache.
That’s what we’re here for. Talk to us today and let us help you and help us grow together.